alexa Business Model Innovations in the Digital Publishing Industry

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Business Model Innovations in the Digital Publishing Industry

When New Technologies Cause Great Firms to Fail.” This is how, in 1997, Clayton Christensen described the situation for media enterprises, particularly the news publishing industry, in his book “The Innovator’s Dilemma”. For decades, publishers operated in an established market, which generated safe revenues. However, this stable economic situation changed with the introduction of the Internet and a “for free” mentality of users. Since then, the total circulation of news publishers has been declining and digital content is on the rise. Even worse, new competitors are entering the field offering digital content and advertising companies have new options for placing their advertisements. The consequence, the publishing industry is on the brink of the most radical change since the invention of printing by Gutenberg:....Read more

 
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