Businesses have begun to address society's "new" concerns. Some businesses have been quick to accept concepts like environmental management systems and waste minimization, and have integrated environmental issues into all organizational activities. One business area where environmental issues have received a great deal of discussion in the popular and professional press is marketing. Terms like "Green Marketing" and "Environmental Marketing" appear frequently in use. Many governments around the world have become so concerned about green marketing activities that they have attempted to regulate them. In India Green issues is new for all company because they did not practiced of it before. Green marketing has become an important issues pertaining to the Business, the Government in making policies relating to eco friendly green products. Terms like Phosphate Free, Recyclable, Refillable, Ozone Friendly, and Environmentally Friendly are some of the things consumers most often associate with green marketing. The green consumers are the driving forces behind the green marketing process. The Government of India has amended a manufacturing policy known as National manufacturing policy which leverage the existing incentives / schemes of the government of India and also introduce new mechanism to promote green technologies categorized as clean and green it will prescribed by a committee called green manufacturing committee. Hence an attempt is made to study the customer awareness on green marketing.
Last date updated on July, 2014