The new corporate strategies are responsible for rapid technological advancement, changing market structures that require both innovative and competitive findings of entrepreneurship for future research. The institutionalized focus of university technology transfer is on revenue generation. Following a brief exploration of the evolution of the field, the current paper unpacks the assumptions underpinning the institutionalized understanding of technology transfer as a revenue-generating mechanism. Next, an alternative technology transfer model that is based on social entrepreneurship principles is proposed. The alternative model is predicated on the recognition of technology transfer as a mechanism for bettering society through value creation rather than value capture.
The uncertainties in the performance and effectiveness of university technology transfer warrant the exploration of alternative models and approaches. Technology transfer as a resource seeking activity is deconstructed and re-conceptualized based on the principles of social entrepreneurship. In doing so, attention is given to the potential merits of a novel set of performance metrics designed to capture the value proposition of technology transfer in terms of social and economic impact achieved as opposed to university revenues generated. The context that underlies the mainstream structuring of technology transfer and sustains university revenue generation as the primary indicator of performance is framed according to the activities and initiatives of the Association of University Technology Managers (AUTM). Next, the widely adopted assumption that technology transfer should be framed and managed as a set of revenue-generating activities is unpacked and critically explored. The paper concludes by framing and arguing the potential merits of an alternative model of technology transfer that would be grounded in the principles of social entrepreneurship and guided by a set of performance metrics centered on social and economic impact achieved rather than university revenues rose (Impact Over Revenue: Toward a Social Entrepreneurship Model for University Technology Transfer - Matthew M. Mars and Randy Burd)
Last date updated on June, 2014