|The term international means worldwide, hence it can be defined as the application of marketing principles to more than one country. It is the exchange of goods and services between different national markets that includes buyers and sellers. The concept of International marketing includes domestic Marketing, foreign Marketing, Comparative Marketing, International Marketing, International Trade Global Marketing. It includes the performance, in more than one nation of business activities that directs the flow of a company's goods and services to consumers or users for a profit.
Innovations are new idea, device or process. Innovations are the application of better solutions that meet new requirements, inarticulated needs or existing market needs. It is proficient through more effective products, processes, services, technologies, or new ideas that are readily available to markets, governments and society. Innovations are something original and novel, as a significant, new that breaks into the market or society.