The term international means worldwide, hence it can be defined as the application of marketing principles to more than one country. It is the exchange of goods and services between different national markets that includes buyers and sellers. The concept of International marketing includes domestic Marketing, foreign Marketing, Comparative Marketing, International Marketing, International Trade Global Marketing. It includes the performance, in more than one nation of business activities that directs the flow of a company's goods and services to consumers or users for a profit.
A journal is a periodical publication intended to further progress of science, usually by reporting new research. Most journals are highly specialized, although some of the oldest journals publish articles, reviews, editorials, short communications, letters, and scientific papers across a wide range of scientific fields. Journals contain articles that peer reviewed, in an attempt to ensure that articles meet the journal's standards of quality, and scientific validity. Each such journal article becomes part of the permanent scientific record.
Last date updated on February, 2021