The term international means worldwide, hence it can be defined as the application of marketing principles to more than one country. It is the exchange of goods and services between different national markets that includes buyers and sellers. The concept of International marketing includes domestic Marketing, foreign Marketing, Comparative Marketing, International Marketing, International Trade Global Marketing. It includes the performance, in more than one nation of business activities that directs the flow of a company's goods and services to consumers or users for a profit.
International marketing is the application of marketing principles in more than one country, by companies overseas or across national borders. International marketing is based on an extension of a companys local marketing strategy, with special attention paid to marketing identification, targeting, and decisions internationally (See also Local Marketing).
According to the American Marketing Association (AMA) "international marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives."
Last date updated on January, 2022