alexa Marketing| OMICS International | Journal Of Accounting And Marketing

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Marketing

Marketing is the combination of all the activities of a company that are associated with buying and selling a product or service. It includes advertising, selling, delivering products to people. It is a management process through which goods and services move from concept to the customer. It includes four elements termed as the 4 P's of marketing namely identification that includes selection and development of a product, Determination of its price, Selection of a distribution channel to reach the customer's place and development and implementation of a promotional strategy. It includes the process for creating, communicating, delivering, and exchanging offerings that have value for the customers, clients, partners, and society at large.
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Last date updated on September, 2014

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