|Mass Communication means exchanging the information on a large scale to a wide range of people. Through newspapers, films, televisions, media etc. we can we exchange the information. Mass communication is chiefly concerned with how the content of mass communication affects the behavior, attitude, opinion, or emotion of the person or people receiving the information. Journalism is nothing but gathering of news, processing of news, dissemination of news and information related to the news to public. Journalism is conducted through media and it varies diversely which include content published through print media, broadcasting, and digital media.
Mass communication & journalism will pursue impact factor by the end of this year because this is a new journal and to get an impact factor for the journal we require minimum of 3 years data.
The impact factor of journal provides quantitative assessment tool for grading, evaluating, sorting and comparing journals of similar kind. It reflects the average number of citations to recent articles published in science and social science journals in a particular year or period, and is frequently used as a proxy for the relative importance of a journal within its field. It is first devised by Eugene Garfield, the founder of the Institute for Scientific Information. The impact factor of a journal is evaluated by dividing the number of current year citations to the source items published in that journal during the previous two years.