The new industrial production strategy has increased the Organizational management to develop a promising response for future aspects. In order to meet global competence the entrepreneurs in future has to develop an innovative and competitive research. Research on organizational culture (OC) and organizational effectiveness/ performance has established a conclusive link between the two. Literature covering corporate culture provides a basic understanding of how a corporate culture influences the operation of an organization. OC is one means by which organizations can achieve excellence. Culture, either strong or weak, can have a strong influence on organizations overall performance. Excellence, on the other hand, is viewed as an ongoing effort that all employees within an organization strive to achieve. Corporate leadership as well as top management plays a vital role in such endeavor. It has become very obvious that organizational culture plays an important role in promoting organizational performance and sustaining a durable competitive advantage. Culture determines the way corporations and individual work. Corporate culture reflects the values and beliefs embedded in an organization, shapes people's behavior, and, thus, affect performance. Corporate culture has been defined as the basic assumptions and values of business leaders. While others see that organizational cultures can be demonstrated through ceremonies, storytellers, heroes, rituals, and gatekeepers. The characteristics that capture the essence of innovative culture include: openness, collaboration, trust, authenticity, proactive, autonomy, confrontation, and experimentation. Organizational culture is about the norms, values and beliefs that employees share in an organization. In cognitive terms, Organizational culture is often broadly defined as the shared values, beliefs, ideologies, and norms held by organizational members that influence their behavior.
Last date updated on July, 2014