alexa Abstract | Crisis Management and Current Trends in Managing Crisis in It Sectors
ISSN ONLINE(2319-8753)PRINT(2347-6710)

International Journal of Innovative Research in Science, Engineering and Technology
Open Access

Like us on: https://twitter.com/ijirset_r
OMICS International organises 3000+ Global Conferenceseries Events every year across USA, Europe & Asia with support from 1000 more scientific Societies and Publishes 700+ Open Access Journals which contains over 50000 eminent personalities, reputed scientists as editorial board members.

Open Access Journals gaining more Readers and Citations

700 Journals and 15,000,000 Readers Each Journal is getting 25,000+ Readers

This Readership is 10 times more when compared to other Subscription Journals (Source: Google Analytics)

Research Article Open Access

Abstract

In every CRISIS marketers find themselves in poorly charted waters because no two downturns are exactly alike. Companies need to understand the evolving consumption patterns and fine-tune their strategies accordingly. During recessions, of course consumers set stricter priorities and reduce their spending . As sales start to drop businesses typically cut costs, reduce prices, and postpone new investments. Marketing expenditures in areas from communications to research are often slashed across the board but such indiscriminate cost cutting is a mistake. Although it is wise to cut costs, failing to support brands or examine core customer’s changing needs can jeopardize performance over the long term. Companies that put customer needs uner the microscope, take a scalpel rather than a cleaver to the marketing budget, and adjust strategies, tactics and product offerings in response to shifting demand are more likely than others to flourish both during and after a recession.

To read the full article Peer-reviewed Article PDF image | Peer-reviewed Full Article image

Author(s):

Keywords

Aerospace Engineering,Applied Electronics,Applied Sciences,Fluid Dynamics,Chromatography Techniques.

Share This Page

Additional Info

Loading
Loading Please wait..
 
 
Peer Reviewed Journals
 
Make the best use of Scientific Research and information from our 700 + peer reviewed, Open Access Journals
International Conferences 2017-18
 
Meet Inspiring Speakers and Experts at our 3000+ Global Annual Meetings

Contact Us

 
© 2008-2017 OMICS International - Open Access Publisher. Best viewed in Mozilla Firefox | Google Chrome | Above IE 7.0 version
adwords