alexa Abstract | Surveying the Factors Relating to Website and Customer in Creating Trust to Electronic Banking (Case Study: Refah Bank Branches in the City of Rasht)
ISSN ONLINE(2319-8753)PRINT(2347-6710)

International Journal of Innovative Research in Science, Engineering and Technology
Open Access

Like us on: https://twitter.com/ijirset_r
OMICS International organises 3000+ Global Conferenceseries Events every year across USA, Europe & Asia with support from 1000 more scientific Societies and Publishes 700+ Open Access Journals which contains over 50000 eminent personalities, reputed scientists as editorial board members.

Open Access Journals gaining more Readers and Citations

700 Journals and 15,000,000 Readers Each Journal is getting 25,000+ Readers

This Readership is 10 times more when compared to other Subscription Journals (Source: Google Analytics)

Research Article Open Access

Abstract

The objective of this research is to study the relation between individual factors and website characteristics with customers trust in electronic banking. This research is practical (applicable) from objective point of view, and descriptive-correlative from methodological point of view. Statistic population of this research is 27450 active customers of Refah bank in the city of Rasht that 429 people were selected randomly as research sample. Questionnaires with 33 questions were used to gain data. The hypothesis were considered using structural equations and the results showed that individual factors including view factors, skill factors and personality and also website characteristics have a meaningful(significant) effect on customers’ trust in electronic banking.

To read the full article Peer-reviewed Article PDF image | Peer-reviewed Full Article image

Author(s): Reza Esmaeilpour, Mohsen Akbari, Maryam Mojdehi

Keywords

Trust, E-Banking, Web Site, Individual Factors., Rash Diagnosis

Share This Page

Additional Info

Loading
Loading Please wait..
 
 
Peer Reviewed Journals
 
Make the best use of Scientific Research and information from our 700 + peer reviewed, Open Access Journals
International Conferences 2017-18
 
Meet Inspiring Speakers and Experts at our 3000+ Global Annual Meetings

Contact Us

 
© 2008-2017 OMICS International - Open Access Publisher. Best viewed in Mozilla Firefox | Google Chrome | Above IE 7.0 version
adwords