|Social Interaction between the people in different ways like Facebook, Twitter, LinkedIn, Google+, YouTube in which they share their information or different views etc. and it is called social media. Among the above mentioned social networking sites Facebook and Twitter have more users and user activity. Facebook claimed that on an average monthly 955 million users are using Facebook and for Twitter they have an estimated 462 million users. The wide acceptance of these social media environments offers a large and well-defined segment to the savvy marketer. Twitter and facebook users come under social media family but they work differently. Social media is classified into many different forms which include magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking.
Scholarly peer review is the process of subjecting an author's scholarly work, research, or ideas to the scrutiny of others who are experts in the same field, before a paper describing this work is published in a journal. The work may be accepted, considered acceptable with revisions, or rejected. Peer review requires a community of experts in a given (narrowly defined) field, who are qualified and able to perform reasonably impartial review.