|Target market refers to the specific group of people to one is trying to sell your products or services. It aims few products at a specific type of person. Focusing on marketing takes time and effort, but that increases ones income in the long run. Before one determines a target market, one should know the product and what it offers. One can target your marketing efforts to reach their most promising prospects and craft their marketing messages appropriately
Open Access raises practical and policy questions for scholars, publishers, funders, and policymakers alike, including what the return on investment is when paying an article processing fee to publish in an Open Access articles, or whether investments into institutional repositories should be made and whether self-archiving should be made mandatory, as contemplated by some funders.