The Belgian Welding Institute is a non-profit organisation which promotes the collective interest of companies, training and research centres, schools and individuals with the field of welding and joining materials. The Belgian Welding Institute is an independent expert centre for welding technologies and materials weld ability. The innovative organisation hired Brands & Stories to provide strategic brand advice and develop various communication media. The Belgian Welding Institute is a reliable and independent expert centre for welding technologies and materials weld ability. This institute cover a wide range of applied research projects, advice and testing services, and training courses. With focus on customer orientation and quality of the offered services, BWI wants to consolidate and further develop its specialised knowledge concerning all joining methods and related techniques.