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The Instituto de Tecnología Cerámica (ITC), is the centre created by agreement between the Ceramic Industry Research Association (AICE) and Universitat Jaume I (UJI) of Castellón, was established in 1969 in response to the needs and demands of companies from the Spanish ceramic cluster and has, over the years, articulated a university–business cooperation system that has contributed significantly to the notable development of the Spanish ceramic tile manufacturing industry. ITC has played a key role in this development by positioning itself as a business partner in the Spanish ceramic cluster network, a network mainly comprising SMEs, which makes it difficult for them to generate the technology that, obtained either from undertaking the necessary R&D actions or transferred from other branches to the ceramic sector, is capable of providing new, socially useful products at competitive prices. ITC’s fundamental concern is research, as the main vehicle to sectoral development, while it concurrently acts as a partner for sector companies in detecting their particular problems and in searching for instruments that will help them solve these, in addition to undertaking whatever actions might enhance company competitiveness in the international marketplace. ITC’s mission is, further, to spearhead the technology innovation and design processes in the Spanish ceramic sector, anticipating market and consumer needs regarding ceramics uses and applications, by professional management of a highly qualified team committed to excellence in the sector. ITC offers the following Training Courses, which include a wide variety of training proposals on: Ceramic Technology, Quality, Innovation, Design and Architecture, Trends, etc. • Courses for students and unemployed workers: These courses, subsidised or free, are exclusively directed at unemployed workers and students and are middle-length or long courses. • Open courses: These courses deal with different subjects and, after registration and payment, are open to workers, students, or unemployed workers. They are usually short courses. • In-company courses: These courses are tailor-made for each company: course content, price, duration, dates, and place of delivery are agreed with the company involved. Work is performed transversely at ITC, which enables the synergies of ITC’s multidisciplinary teams to be used. ITC can therefore help you: • Dynamise innovation • Improve cost structures • Seek out opportunities for your company • Search for financing through subsidies • Dynamise the marketing strategy • Manage the product portfolio as a function of economic criteria and aesthetic trends • Receive research results • Continuously train your human resources • Obtain strategic information for decision-making • Raise the added value and differentiation of your product • Establish a sustainable relationship between your company and its surroundings • Enhance production process quality • Provide innovative solutions for processes and products • Become a technology partner in the development of new products The Ceramic Market Observatory is a Competitive Intelligence system, of a confidential character, close to management teams, which provides ceramic sector companies with key information. The Market Observatory encompasses the entire value chain, from suppliers, manufacturers, and distributors to end-users. It is intended to provide a platform that allows companies to make decisions ahead of changes in the market. From the outset, the Market Observatory has conducted research into market segments involving ceramic tile manufacturers, suppliers, distributors of ceramic materials, and end-consumers. During the first few months of 2009, the 5th edition will be prepared of the Report on the Annual Competitive Position in Marketing and Sales for ceramic tile manufacturers. In addition, the 3rd edition of the Report on the Coverings Consumer in Spain will be published, a twice-yearly study that analyses the purchasing decision process of end-consumers of ceramics and other materials. In addition, in 2009, an information system will be started up for companies that distribute ceramics and construction materials in Spain, aimed at studying the evolution of their sales. n 2007, the Habitat Trends 2008–2009 notebook was published, based on ongoing analysis and study of the aesthetic, sociocultural, and consumption factors that drive the generation of Habitat Trends, duly identified and characterised by the Habitat Trends Observatory. Following projects have been undertaken by the institute: Design for Resource and Energy efficiency in ceramic kilns DREAM is a European project. Another project was started on 6 September 2016 on developing a standard modularized solution for flexible and adaptive integration of heat recovery and thermal storage capable of recovery and management of waste heat – SMARTREC.
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