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Telefónica I+D, the research and development company of the Telefónica Group, was founded in 1988 and its mission is to contribute to the Groups competitiveness and modernity through technological innovation. With this aim, the company applies new ideas, concepts and practices in addition to developing products and advanced services. Telefónica I+D is one of the first private R&D centres in Spain as regards activity and resources, and is the first company on the continent by number of European research projects in which it participates. The main asset of Telefónica I+D is its staff, which is 97% composed of university graduates from 18 nationalities. It currently collaborates with technological leaders and many organizations from 40 countries; among which figure more than 150 universities around the world. It also participates in the most important international forums on technological knowledge of the ICT sector, thus creating one of the largest European innovation ecosystems. Products such as the public phones in the booths currently used by Telefónica (1990), the large fixed and mobile network management systems (1990), data switches (1991), Internet access services (1996), developments for digital homes and connected cars (2000), the prepaid system for mobile phones (2004), interactive a la carte digital television (Imagenio) (2004), new services for television and new business models on the Internet (2006)... are some of the many results. In its last phase, Telefónica I+D has grown to become a network of centers of technological excellence, extending its R&D activities to offices in Barcelona, Granada, Huesca, Madrid and Valladolid. At the same time, it is working for the companies in the Telefónica Group in the rest of Europe and America. Engineers and user experience designers work in multidisciplinary teams together with business people from central organisations and local business units. The level of activity on each project depends on the specific nature of the product that is created. As a general rule, the involvement is higher when requires a deeper technical expertise or a when the user experience is a key factor for success. The vast majority of products where Telefónica I+D participates were originally developed as innovation prototypes in the research projects of the company. As they become mature enough, the products are integrated in the commercial and operational channels of Telefónica. At this later stage, Telefónica I+D continues being responsible of the development of the products. There is a continuous process of evaluation for the appropriateness of internal evolution, being the achievement of technical differentiation the main criteria for the involvement of Telefónica I+D in the project. Additionally, Telefónica I+D guarantees the technical excellence of the products developed internally. With this purpose it maintains a structure for technical coordination of the engineers and user experience designers that works across Telefónica.
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