The Institute of Rural Management Anand (IRMA), established in 1979 by the father of white revolution Dr Verghese Kurien, is a pioneering academic institution in rural management education and research. It is committed to pursuing excellence along with creativity and integrity. The unique strength of IRMA is its concern with integrating development and management in all its endeavours and activities. This perspective sets IRMA apart from other management and rural development institutions. To make continuous and significant contributions to the transformation of rural India through (a) leadership in cutting-edge knowledge creation, (b) innovations in education, (c) pursuance of the ethical imperative of sustainability, and (d) policy-oriented research. Programmes and activities of IRMA are Postgraduate Programme in Rural Management, Doctoral Level Fellow Programme in Rural Management, Management Development Programmes, Research and Consultancy.