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University of Pannonia Faculty of Business and Economics located in Veszprem has a history from 1957 with Beginning of teaching economic subjects at the University of Chemical Industry at Veszprém to 2014 Establishment of the Department of Marketing with the present Dean as Zoltán KOVÁCS professor. It has different programmes to offer such as Bachelor’s programme, Master’s programmes, Post graduate courses, Doctoral school which deals with different subjects such as applied economics, Business administration and management, tourism management, medical tourism specialist. The research potential is very wide. The objective of the strategic management research field is to achieve results that can be used in practice, while contributing to the development of the Hungarian and international leadership culture. The main focus of the technological management research field is the supply chain management research, which analyses the theoretical and practical problems in value chains. The research activity in economics focuses on the national and regional development and innovation studies, during which in cooperation with the Institute of Economics of the Hungarian Academy of Sciences we deal with the results of current researches and the practical issues of the economy of Hungary. In the field of business researches the focus is on the analysis of data of the micro- and macro financing of specific financial segments and the demographical and income layering data. The research groups focus on the following four fields of innovation: Product innovation, Process innovation, Organisational innovation, Marketing innovation. The Faculty of Business and Economics hosts the HAS-UP Networked Research Group on Regional Innovation and Development Studies, whose head is Prof. Dr. Ádám Török member of the Hungarian Academy of Science. The starting point of their researches is that the spread of innovations does not only depend on the entrepreneurs, but on their environment, too. The main goal of the research group is to analyse the Hungarian, more precisely the West- and East-Transdanubian regional economic development and competitiveness. It assesses the firm- and institutional-level innovation activity and the relationship between academic research and regional competitiveness. It analyses the innovation activity of small and medium-size enterprises in innovation collaborations and also in export incentive innovation processes. From a regional innovation perspective, the importance of universities, their knowledge-bases and their Centres of Excellence has risen significantly. Related to this topic, the research team analyses the relationship between universities and companies, the market value of universities’ research results. At the latter its main focus is on spin-off firms. The Faculty of Business and Economics, University of Pannonia was the first ever faculty to receive the Higher Education Quality Award for the faculties in 2008.
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