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Zhejiang University of Media and Communications (ZUMC) is a public national university in Hangzhou,China.It is one of China’s major hub that cultivate specialized talents for the broadcast industry and other industries in media and communications. The University has two campuses, one in Xiasha Higher Education Zone, Hangzhou, one of China’s most attractive and liveliest cities, and the other is in Tongxiang, a famous city in the area south of the Yangtze River. The University covers a total area of over 85 hectares with a floor space of 610,000 square metres, of which the Xiasha Campus covers an area of 52 hectares with a floor space of 450,000 square metres, and Tongxiang over 33 hectares with a floor space of 160,000 square metres. The University grew out of The Zhejiang Higher Vocational Training School of Radio & Television which was affiliated with The State Administration of Radio Film and Television’s consists of 13 self-governing Schools and Colleges, 3 Departments and 7 other research Institutes above the provincial level. The Library of the University, with a collection of 960,000 books on various subjects, 750,000 E-books and about 50,000 audio-visual items, has become a regional resource centre for radio and television study and research. The School of Broadcasting Arts, The School of Electronics and Information, The School of Animation, The School of Management, The School of Cultures & Communications, The School of Art Design, The School of Cultural Creativity, The School of Literature, The School of New Media, The School of Journalism and Communications, College of Music, College of Film & TV Arts, College of Continuing Education, Foreign Languages Teaching Centre, Department of College Physical Education and Department of Social Sciences & Teaching. The University is well-equipped with advanced teaching and experimental facilities that give students a professional efficient, and people-friendly learning environment. The total value of educational instruments and facilities has reached 180 million RMB. At the provincial level, five experimental teaching model centres, and 21 laboratories including one for Announcing & Presenting with Broadcast Directing Practice and one for Special Digital Effects are set up and in use. The 22-storey multi-functional Media Tower that houses 17 broadcasting studios of various sizes has been a production base for broadcasting radio and television programmes, teaching/research activities and social services. The University also provide scholarship based on talent for both national and international students. The China Government also provide various scholarship schemes for the students. The University organize various events and alumni for students and encourage the students for better employment.