b2b marketing

As per available reports about 194 journals, 8834 Conferences are presently dedicated exclusively to b2b marketing and about 1545 articles are being published on the current trends in b2b marketing. In terms of research annually, USA, India, Japan, Brazil and Canada are some of the leading countries where maximum studies related to b2b marketing are being carried out. As reported in the above articles, b2b marketing is a type of commerce transaction that exists between businesses, such as those involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business to business refers to business that is conducted between companies, rather than between a company and individual consumers. A typical supply chain involves multiple business to business transactions, as companies purchase components and other raw materials for use in its manufacturing processes. The finished product can then be sold to individuals via business to consumer transactions.

The Journal of Accounting & Marketing is an academic journal – hosted by OMICS International – a pioneer in open access publishing–and is listed among the top 10 journals in b2b marketing. Each year research scientists have noticed a rise in the number of congresses being held in this field. The Journal of Accounting & Marketing provides a unique platform to researchers and scientist to explore the advanced and latest research developments in the field of b2b marketing, thus bridging the gap between researchers and young scientists.


OMICS International – a pioneer in organizing international conferences. Omics organises scientific conferences annually throughout the globe. Omics is organising 2nd International Conference on Business Economics and Management on September 15-16, 2014 HICC, Hyderabad. There are other conferences on Global Conference on Business and Finance (GCBF) at LAS VEGAS, NEVADA (JANUARY 4-7, 2015) and Global Conference on Business and Finance (GCBF) at SAN JOSE, COSTA RICA (May 26-29, 2015)