ISSN: 2376-032X

JBR Journal of Interdisciplinary Medicine and Dental Science
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  • Research Article   
  • J Interdiscipl Med Dent Sci 2018, Vol 6(3): 3

Repercussion of Increased Pictorial Health Admonishing on Cigarette Packs in Chennai City

Aishwarya Jayashankar1*, Mungara M2, Prabu D2, Manipal S2, Rajmohan M2 and Selvakumar C2
1Department of Dentistry, SRM Dental College, , Chennai, Tamil Nadu, India
2Public Health Dentistry, SRM Dental College, , Chennai, Tamil Nadu, India
*Corresponding Author : Aishwarya Jayashankar, Department of Dentistry, SRM Dental College, Chennai, Tamil Nadu, India, Tel: 044 – 2249 0526/2249 0009, Email: milliat2005@gmail.com

Received Date: May 08, 2018 / Accepted Date: Jun 12, 2018 / Published Date: Jun 18, 2018

Abstract

Aim: To determine the impact of the increased size of the pictorial health warnings (PHW) on cigarette packets amongst chronic smokers, and to ascertain whether there will be a decrease in the smoking levels due to the increased graphics representation on cigarette packets on the public.
Materials and methodology: The study involved 60 chronic smokers, aged 18 to 48 years residing in Chennai, Tamil Nadu who were interviewed using a structured questionnaire that includes person's demographic data and questions that indicated the dependency, chronicity, and severity of addiction to smoking of the person and impact of pictorial health warnings displayed on the cigarette packets.
Conclusion: The study results showed that after the increase in the size of the pictorial warnings, only 43.9% of the participants suggested that this increase will bring down smoking levels in the public. This indicates that dire measures should be undertaken to create a more pronounced impact on the public to help reduce the overall smoking levels and increase the general long-term health of the population.

Keywords: Pictorial health warning; Cigarettes; Smoking

Citation: Jayashankar A, Mungara M, Prabu D, Manipal S, Rajmohan M, et al. (2018) Repercussion of Increased Pictorial Health Admonishing on Cigarette Packs in Chennai City. J Interdiscipl Med Dent Sci 6: 236.

Copyright: © 2018 Jayashankar A, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

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