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Dr Sujana Adapa is a Senior Lecturer in Management (Strategy & Marketing) in the UNE Business School at the University of New England. Sujana principally teaches marketing related units such as Introduction to Marketing, Services Marketing, Strategic Marketing and Consumer Behaviour. Sujana’s research areas include small and medium sized regional firms, corporate social responsibility, innovation adoption, destination branding and cross-cultural consumer behaviour. She has attracted small research grants from the Institute for Public Accountants and the UNE Business School to investigate various marketing and management issues within the small and medium sized regional accounting firms.
cross-cultural consumer behaviour, service delivery channel management, international market entry strategies, corporate social responsibility, career progression of women and small and medium sized enterprises.
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