Curtailing Counterfeit Consumption: Deciphering Ethical Attitudes and Consumer Intention
Matthew P Ponsford*
JD, BSc, LLM (Master of Laws), McGill University, Canada
- *Corresponding Author:
- Matthew P Ponsford, LLM, JD, BSC
McGill University, Canada
E-mail: [email protected]
Received date: December 31, 2015 Accepted date: January 08, 2016 Published date: January 18, 2016
Citation: Ponsford MP (2016) Curtailing Counterfeit Consumption: Deciphering Ethical Attitudes and Consumer Intention. J Civil Legal Sci 5:167. doi:10.4172/2169-0170.1000167
Copyright: © 2016 Ponsford MP. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Research related to differing ethical attitudes of consumer choices between genuine or counterfeit products, or a combination thereof, is strangely sparse. As much of the literature has demonstrated, consumers’ ethical attitudes are related to studying the social status benefits of luxury brands, but more theories and studies are needed to better ascertain the impact of differing ethical attitudes on consumer intention. Anti-counterfeiting operations will not prove successful solely through law enforcement or the imposition of administrative fines against consumers.