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Yi-Sheng Wang
Biography
Yi-Sheng Wang works at the Department of Marketing & Distribution Management, Oriental Institute of Technology, Taiwan, a well known researcher, one of his famous works are Customer Value of LINE Mobile Services: The Study of Adolescents in Three East Asian CitiesPublications
Customer Value of LINE Mobile Services: The Study of Adolescents in Three East Asian Cities
Although previous studies on customer satisfaction and loyalty are quite extensive, few have focused on customer value in LINE mobile services (LMSs) and its effect on customers, and the belief transmission mechanism of customer value has been ignored or underestimated. This study used grounded theory to summarize the evidentiary bases and concepts... Read More»
Research Article: J Child Adolesc Behav 2016, 4: 294
DOI: 10.4172/2375-4494.1000294
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