Journal of Earth Science & Climatic Change
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While the attribution to this saying is debatable, its meaning is not, i.e., to occupy oneself with
unimportant matters and neglect priorities during a crisis. To analogize Emperor Nero with
?The Media,? specifically the television/cable media, and a burning Rome to our planet Earth, may
seem incongruous. Yet one is otherwise hard pressed to succinctly summarize ?The Media?s? sense
of priorities in regards to environmental news content programming, generally, and to the climate
change/global warming debate in particular.
Currently, there exists no continuous broadcast platform dedicated exclusively to reporting the
vast array of scientific developments occurring around the world. Rather, environmental news has been
relegated to a ?disaster-du-jour? headline or to the ?pink elephant/dancing bear? segment towards the
end of a broadcast.
At the opposite extreme - bordering on dissemination of disinformation - a seriously alarming,
recent development (first reported in ?Popular Science? magazine) indicates, in fact, a concerted effort
by a FOX News commentator, Steve Milloy, who admitted he ?had offered a $500 bounty for a video
of anyone who would heckle (Michael) Mann?? a Noble Prize winning climatologist, who, along
with other climatologists, have been subjected to death threats, including their children, and crippling
lawsuits. No other mainstream broadcast media reported on these most serious of developments.
Planet Earth is at a cross-road. FOX News, Milloy, and his funding sources (comprised of the Koch
Brothers, tobacco lobbyist, petroleum lobbyist allies), claim they ?are fighting an existentialist war?
against climatologists, and would have the world take the lower, easy road.
Thus, Earth911 Broadcast Network?s mission is clear and overdue. With your help, it is my intent
to create and grow a 24/7/365 broadcast platform devoted exclusively to reporting in detail the myriad
of scientific progress in understanding the complex issues and decisions before us in a reasoned,
pragmatic matter, without the false ?existentialist? angst of science deniers.
Gilbert J. Placencia graduated from the University of Washington, School of Law, in Seattle, Washington, following
undergraduate studies at the University of Southern California, School of Public Affairs. He has specialized in automated
litigation database design and management for over 25 years, including multiple environmental actions involving both
on-shore and off-shore oil well/refinery compliance with EPA regulations. He recently founded ?Earth911 Broadcast
Network,? a non-profit start-up to establish a cable/webcast channel dedicated to reporting environmental news, primarily
out of concern over the paucity of coverage by mainstream broadcast outlets. He has held one patent relating to water
conservation, and has pending applications relating to seismic resistant structures.
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