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Dr. Seda Erdem is an Assistant Professor in Economics at the University of Stirling, UK. Dr. Erdem completed her PhD in Economics at the University of Manchester. She has experience in eliciting preferences for market and non-market goods (e.g. health service innovations) using conjoint analytic approaches, decision-making modeling, and fielding of surveys. Dr. Erdem’s research interests broadly include public health economics, economics of psychology, choice modeling and decision-making, and econometrics. Her research activities in applied-micro and behavioral economics have three main aims: (1) valuations in public health economics, (2) valuations of risk perceptions of different stakeholders in the agri-food and health sectors, and (3) using choice experiments to elicit preferences for health service innovations and stakeholders’ willingness to adopt them.
Economic valuation methods, Choice modeling and decision making, Economics and psychology of choice, Behavioral economics, Survey methodology, Environmental, food and public health economics
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