Engaging Mothers For Child Nutrition: Qualitative Insights From A Mixed-methods Impact Evaluation Of A Community-based Health Literacy Intervention | 94664
Epidemiology: Open Access
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Statement of the problem: Evaluation of public health interventions focuses on assessing magnitude of outcome/s but less on the
underlying mechanism that explains the ???black-box??? in pathway/s that connect the intervention to the outcome; which is relevant
for improving intervention design and scalability.
Methodology: We performed a program theory-based impact evaluation of a community-based health literacy intervention set
in a socially disadvantaged area of Ahmedabad city, India. The intervention focused on improving nutrition, and health of underthree
children by empowering their mothers with knowledge and skills through context-based participatory group activities in
a few slums. We use the findings from the qualitative strand of this mixed-methods evaluation and unpack the mechanisms of
action of the intervention. Data from 13 focus group discussions and 69 semi-structured interviews with participant mothers was
analyzed using qualitative content analysis.
Findings: Encouragement and/or help with household work from their family motivated mothers??? engagement. Intervention design
elements such as scheduling meeting in consultation with the mothers, a rarity in India, maximized participation by overcoming
gender-related mobility restrictions and ensured convenience. Model-based demonstrations resulted in better understanding,
retention and application of messages. Collective efforts in following intervention-recipes, and observing children liking the
dishes, instilled confidence in mothers to replicate them at home. Mothers formed innovative partnerships to overcome resource
constraints such as taking turns in trying recipes and sharing the food with children of a few families. Mothers also noticed
program rewards such as reduced intake of outside food by children which helped save money.
Conclusion & Significance: Qualitative findings revealed a complex interplay of multiple factors related to participants and program
delivery, which facilitated mother???s engagement. These findings are used to explain the impact of this complex intervention in a
resource-poor setting. These insights may help improve intervention design and scalability in low and middle-income countries.
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Ankita Shah is a doctoral research scholar at Indian Institute of Technology- Gandhinagar, India. Her doctoral research work is centered around evaluation of health literacy interventions in resource poor settings. She has Masters in Public Health (MPH) degree with majors in Social Epidemiology from Tata Institute of Social Sciences, Mumbai. She has experience of designing and carrying out public health research in community settings in resource poor urban and rural areas in India. Her previous research includes health behavior research as well as assessment of prevalence and social determinants of child health and nutiriton. She has presented her research work at various conferences. She has 4 years of experience working with the government and non-governmental organztion on planning, implementation and monitoring of public health programs in urban and rural areas. She has developed grant proposals and has co-taught public health nutrition course to post-graduate students.