This Readership is 10 times more when compared to other Subscription Journals (Source: Google Analytics)
All submissions of the EM system will be redirected to Online Manuscript Submission System. Authors are requested to submit articles directly to Online Manuscript Submission System of respective journal.
Western culture not only strongly stresses an individualistic paradigm that values independence and economic productivity,
but it also nourishes a profoundly fearful rapport with death. Such a paradigm paves the way for ageist beliefs and attitudes
toward the elderly, mostly frail elderly who are often portrayed, in public discourses at least, as a burden to society. Ageism is
often expressed in the most implicit and subtle manner, notably through patronized communication. The first goal of this study
was to understand how institutionalized elders assess communication with caregivers and specifically whether they perceive that
such communication is ageist. The second and third goals were to determine ageism’s impact on well-being in regards to quality
of life in the home, as well as on elders’ coping strategies. To do so, qualitative interviews were conducted with a sample of 33
seniors living in four public long-term care facilities in the province of Quebec (Canada). Results reveal that the large majority of
elderly identified ageist communication and attitudes through their daily interactions with caregivers. Moreover, participants who
felt were the target of ageist communication and attitudes tend to be dissatisfied in terms of quality of life in the home. Finally,
data analysis show that participants predominantly rely on avoidance strategies and to a much lesser extent on confrontational
strategies to deal with ageist situations. Results are discussed in the context of long term care, aging, ageism and communication.
Martine Lagacé holds a PhD in Experimental Psychology and is currently an Associate Professor at the Department of Communication (University of Ottawa). She has done extensive research on the topic of ageism, exploring its causes and consequences from the perspective of older workers as well retired and/or frail seniors. She has published several books and papers in reputed journals addressing ageing and ageism and has been serving as an Editorial Board Member of reputed journals.