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Dr. Alan Hirsch has appeared as a featured guest on dozens of national television programs . As the founder and neurological director of the Smell & Taste Treatment and Research Foundation in Chicago, Dr. Hirsch specializes in the evaluation, diagnosis and treatment of many smell- and taste-related disorders. For over 25 years, Dr. Hirsch has dedicated his medical career to helping people to overcome the loss of smell and taste sensations and once again enjoy fulfilling lives. He has also used his expertise to assist people with normal sensory abilities to take advantage of the full power of their senses of smell and taste. Dr. Hirsch has conducted more than 180 studies on sensory phenomena and disorders. Many of these studies have explored how enhancing certain smells and tastes can impact eating patterns, mood, perception and even learning speed. In addition, Dr. Hirsch is currently conducting more than 80 studies on the effects of smell and taste on weight loss, sleep, consumer preferences and sexual habits, among many other topics.
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